National Civil Rights Museum

Rebranding

The National Civil Rights Museum is a complex of museums and historic buildings in Memphis, Tennessee; its exhibits trace the history of the civil rights movement in the United States from the 17th century to the present. To develop this brand, did basic logo development first to make it look towards to right side like its pushing the logo type. Also came up with this theme called “A new era of activism” creating the next generation of changemakers for Genz and “Take back the future” the scholarship for students championing change.

A new era of activism: Creating the next generation of change-makers

Take back the future: the scholarship for students championing change

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Asymmetric Design Studio

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Alleger